Alyssa Huggins

Alyssa Huggins is a seasoned marketing professional with extensive leadership experience across various organizations. Currently serving as President of Marketing at ChangeMakers since December 2023, Alyssa leads a multidisciplinary team to facilitate client change through reputation management and social impact. Prior roles include Senior Vice President and General Manager at Cossette, Vice President of Brand & Integrated Marketing at The Princess Margaret Cancer Foundation, and Vice President of Marketing at Pizza Pizza Limited. Alyssa's career highlights include launching Cossette's agency in the U.S. and winning significant client accounts, including McDonald's and Loblaw's PC Plus loyalty program. Alyssa holds a degree in Business & Marketing from Seneca Polytechnic, with further education from the 4As and Harvard Business School.