Annabel Barratt

Annabel Barratt has a diverse and extensive work experience in the marketing and strategy industry. Annabel is currently working as a Strategy Director at Channel 4. Prior to this, they worked at ITV as a Senior Manager, leading social purpose campaigns that included mental health, diversity and inclusion, and sustainability. At ITV, they developed award-winning campaigns such as "The Break Through" and "Voices Against Loneliness." Annabel also worked at BeenThereDoneThat as a Strategy & Innovation specialist, at Uncommon Creative Studio as a Senior Strategist, and at Bow & Arrow as a Strategy Lead, where they advised top companies on game-changing strategies. Before that, they worked at adam&eveDDB as an Account Manager, handling campaigns for brands like Sky Mobile, the AA, and Mars Global. Annabel began their career at VCCP as part of their Graduate Program, working on campaigns for O2 and gaining diverse experience within the company.

Annabel Barratt attended the University of Oxford from 2009 to 2012 where they earned a Bachelor of Arts (BA) degree in History. In 2022, they enrolled in The Marketing Academy and completed a scholarship program in 2023.