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Pritesh Patel

Programmatic & Platforms Sales Manager at Channel 4

Pritesh Patel is a seasoned sales manager with extensive experience in the media industry. Currently serving as the Programmatic & Platforms Sales Manager at Channel 4, Pritesh focuses on developing advanced data suites and programmatic offerings while building relationships with media agencies and clients. Previously, Pritesh held the Brand Partnerships role at Warner Bros. Discovery, creating comprehensive partnership opportunities across multiple platforms and managing client relationships. Pritesh's earlier experience at ITV included various positions, enhancing digital account servicing and commercial sales capabilities. Pritesh's career began with freelance roles in production and arts administration, following a Bachelor of Arts in Film and Television Studies from Brunel University London.

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