Victoria Appleby (nee Sangster)

Head Of Sales (london) at Channel 4

Victoria Appleby (nee Sangster) has a strong background in the advertising and media industry. Victoria started their career at Media Insight as an Account Manager from 2000 to 2003. From 2003 to 2008, they worked at Mediaedge as the Communications Director and Head of Radio, handling clients such as Transport for London and Lionsgate. Victoria then joined Mediacom as an Associate Director, where they managed clients including Bayer and The Army. Victoria served as the Head of Media (Maternity Cover) for GB&I at The Coca-Cola Company in 2015 before returning to Mediacom as a Business Director. In 2018, they became a Partner at MediaCom and later was promoted to Managing Partner, leading a multi-discipline Business Group and managing high-profile clients such as The Coca-Cola Company and Uber. Currently, Victoria is the Head of Sales in London at Channel 4, a role they assumed in 2022.

Victoria Appleby (nee Sangster) attended Brillantmont International School from 1993 to 1996. Victoria later pursued a degree in English and History from Goldsmiths, University of London, where they graduated with a 2:1.

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