LA

Luciana Amaral

Head Of Digital Merchandising And Content at CHARLES & KEITH Group

Luciana Amaral is an accomplished professional with extensive experience in digital merchandising, e-commerce, and retail. Currently serving as the Head of Digital Merchandising and Content at CHARLES & KEITH GROUP, Luciana is responsible for setting the team's vision and leading digital content strategies. Previously, Luciana held key positions at ViSenze as the Fashion and Retail Industry Lead & Client Engagement Manager and as a Fashion Business Consultant, where contributions enhanced fashion shoppers' experiences. Luciana's career history includes co-founding MindSharing, and various managerial roles at C&A, where oversight encompassed merchandising, product development, and planning for multiple business units. Luciana's educational background includes a Master in Digital Management from Hyper Island and numerous certifications in e-commerce and digital marketing.

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