Gina Sheridan

As Chief Marketing & Communications Officer, Sheridan promotes the Charlotte region as a visitor destination, a host city for conventions, meetings and sporting events, a site for strategic events as well as a production location for film.

Sheridan oversees marketing and communications operations for the CRVA including the NASCAR Hall of Fame, Bojangles Entertainment Complex, the Charlotte Convention Center, Charlotte Regional Film Commission and Visitor Info Centers in conjunction with the city’s place branding efforts. Additionally, she leads efforts that strive to tell the powerful story of Charlotte’s visitor economy, which generates $7 billion for the Charlotte region annually and enhances the area’s overall quality of life as an ideal place to live, work, play and visit.

Serving as the city’s top tourism marketer for the past 20 years, she serves on the CRVA executive leadership team, manages a department of 26, and oversees an $11.5 million budget, developing strategy and vision for brand integration across promotions, marketing initiatives, digital platforms, social media and public relations.

A graduate of the University of North Carolina at Wilmington, she holds a Bachelor of Arts in Communications. She is a recipient of the Charlotte Business Journal’s 40 under 40, and graduate of Leadership Charlotte Class XXXII. Sheridan serves on the Board of Directors for Seventh Street Public Market, a bustling urban food destination in the heart of Charlotte’s Center City and is an incoming board member for Leadership Charlotte. She is a distinguished member of Women Executives, an invitation-only professional group comprised of women who have demonstrated excellence and leadership in their work and in the Charlotte community.