Christina Perez

Christina Perez has a diverse work experience in the sales industry. Christina is currently working as the Vice President of Sales at Charlotte's Web since March 2023. Prior to this, they held the same position at The GFB from February 2021 to March 2023. At The GFB, Christina led the National Sales Team across various channels, resulting in sales growth, reduced trade spend, and expanded placements at key retailers.

Before joining The GFB, they worked as the Vice President of Sales at Century Snacks, LLC from April 2018 to February 2021.

Christina also has experience at PepsiCo, where they served as the Customer Management Director for Publix from June 2016 to April 2018. Christina also worked as a Sales Zone Director, leading a team of 225 individuals across various aspects of the business. Christina achieved sales growth and customer service metrics during their time in these roles.

Prior to their time at PepsiCo, Christina held the role of Customer Management Director for Southeastern Grocers (formerly BI-LO Holdings) from May 2011 to April 2014. Christina was responsible for developing and strategizing the Frito-Lay snack business for the supermarket customer, achieving sales growth and exceeding sales plan.

Overall, Christina brings a wealth of experience in sales leadership and has a proven track record of driving sales growth and building relationships with key retailers.

Christina Perez holds a Bachelor of Science degree in Marketing from the Florida State University - College of Business.