Leanna Jackson

Leanna Jackson has a diverse work experience in the field of marketing. Leanna started their career as a Marketing Intern at Arrow Electronics in 2017. Leanna then worked their way up in the company, taking on roles such as Marketing Coordinator, where they managed display marketing campaigns, and Marketing Specialist, where they managed over 100 display and paid social campaigns for Arrow. com and Partner Marketing teams. During their time at Arrow Electronics, they successfully increased revenue from display and paid social channels.

Leanna then moved on to Artifact Uprising, where they held multiple roles including Growth Marketing Specialist, Assistant Growth Marketing Manager, and Growth Marketing Manager. In these positions, they focused on developing and executing marketing strategies to drive growth and improve ad conversion rates. Leanna also collaborated closely with cross-functional teams to conduct competitive analysis and customer segmentation, leading to the implementation of new strategies across various marketing channels.

Following their tenure at Artifact Uprising, Leanna joined Soona as a Growth + Product Marketing Manager. Here, they played a key role in increasing brand reach and ad engagement by researching and implementing new marketing strategies. Leanna also managed a significant media budget while maintaining cost acquisition and return on ad spend goals. Additionally, Leanna led copywriting and creative development for B2B communications and actively contributed to internal communications initiatives.

Most recently, Leanna joined Chatbooks as a Product Marketing Manager. In this role, they are responsible for developing and executing product marketing strategies.

Throughout their career, Leanna has demonstrated a strong ability to drive results, leverage customer insights, and collaborate effectively with cross-functional teams.

Leanna Jackson is currently pursuing a Master of Science (MS) degree in User Experience at Arizona State University, which they are expected to complete in 2023. Prior to this, they obtained a Bachelor of Science (BS) degree in Marketing and International Business, with a minor in Finance, from the University of Colorado Colorado Springs. Leanna also participated in the International Business Seminars program, with a focus on International Business. In addition to their formal education, they have obtained several certifications, including Coding Basics (HTML, CSS, Javascript) from SheCodes, as well as various certifications in UX Design, Project Management, and Google Analytics from Google.