Jayden JaeSung Lee

onsumer behavior and trends are changing so rapidly nowadays that constantly evaluating the right strategy and leveraging appropriate insights is key to catching opportunities to communicate the right message at the right consumer touchpoint.

Cheil is a rising agency that prides itself in understanding the consumers’ needs across all channels and is at the heart of everything we create.

We have helped build the success of brandsin a very competitive market by offering multi-dimensional marketing solutions including shopper strategy based on CDJ (Consumer Decision Journey) insight, Customer data driven marketing, creative and execution of the visual merchandising, On-off line retail operation services such as field team management, e-commerce initiatives, shop fitting, brand experience and sales promotion.

Cheil seeks to go beyond just an advertising company by engineering creative ideas and executions that speak to the consumer and not at them.

We will keep partnering and supporting our clients’ brand with creative solutions and generating new values that help lead the world.