Deanna Gaughan

Deanna Gaughan is a seasoned marketing professional with extensive experience in brand management and strategic marketing across various sectors. Currently serving as Senior Brand Manager for EGO at Chervon North America since May 2017, Gaughan leads strategies for the top-rated cordless outdoor power tool brand, achieving remarkable market growth. Previously, as Brand Manager for SKIL, Gaughan successfully rebranded the product line, resulting in a 28% year-over-year sales increase. At KCD Brands, Gaughan contributed to the marketing plan of iconic brands such as Craftsman, generating over $2 billion in annual sales. Earlier roles at Aisle Rocket Studios involved comprehensive account management and successful retailer strategies for major appliance brands. Gaughan's career began at Custom Direct, where significant gains in customer metrics were achieved for the DiscoverCard account. Gaughan holds a BA in Advertising & Public Relations from Elmhurst University.