Jim McDonald

Jim McDonald is a seasoned marketing executive with extensive experience in high-level positions across various industries. Currently serving as Chief Marketing Outsider at Chief Outsiders since September 2011, Jim specializes in providing fractional CMO services for growth and mid-sized companies. Previous roles include Chief Marketing Officer at Wildcard Network, where Jim contributed to the development of a mobile app for digital gift cards, and Chief Marketing Officer at Pocket Communications, leading marketing efforts for a major telecommunications provider. Jim has also held senior positions as EVP at Javelin Direct, CMO at Bally Total Fitness, and Chief Brand Officer at RadioShack Corp., where significant marketing initiatives drove customer acquisition and retention. Jim began a marketing career at Young & Rubicam as SVP, Group Account Director. Educational qualifications include a BJ and MA in Journalism/Advertising from The University of Texas at Austin.