Holly McAllister

Holly McAllister is a seasoned marketing and communications professional with over 30 years of experience in advertising, broadcasting, and media. Currently, as a Senior Manager of Events at Children's Miracle Network Hospitals since September 2013, Holly has successfully led significant projects, including a notable PSA program resulting in over $34 million in in-kind advertising value from 2017 to 2020. Holly is recognized as an award-winning experiential marketing expert and has been awarded the 2018 Golden Spike Award for Interactive Communications Tactics. Previous roles include co-founding AuthorBound, conducting a nationwide study on women's book purchasing behaviors, and holding various managerial positions across companies like The Grandview Group and KSL-TV Group. Holly holds a Bachelor of Science degree in Electronic Media/Mass Communication from the University of Utah.