Lida Noory

Lida Noory serves as the Global Head of Acquisition & Retention and Global Head of CRM at Chiliz and Socios.com since January 2022, leading customer engagement strategies. Prior experience includes the role of Head of CRM at High 5 Games and Senior CRM Manager at Betsson Group, where responsibilities included managing CRM strategies for the Norwegian and Icelandic markets, implementing automated processes, and overseeing campaign executions. Lida's expertise spans from coordinating CRM campaigns to executing customer communication plans and optimizing user journeys across platforms, effectively fostering collaboration among departments to enhance CRM tools and processes.