Kelly Baclet

360 Merchandising Manager at Chloé

Kelly Baclet is a seasoned professional in the luxury goods sector, currently serving as the 360 Merchandising Manager at Chloé since May 2021. Prior experience includes various strategic roles at Richemont from March 2016 to May 2021, such as Senior Project Manager for Fashion & Accessories and Market Analyst for Fashion & High Jewellery, where significant contributions were made to brand equity, strategic development, and competitive analysis. Kelly also held positions at Piaget, Richemont's Consumer Insights department, and Pernod Ricard, fostering expertise in marketing, consumer insights, and operational support. Kelly holds a Master's degree in Management from the University of St Andrews.

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