Insaf Aryani

Insaf Aryani is a seasoned research manager with extensive experience in consumer research, insights, and customer experience across various sectors. Currently serving as a Research Manager at Choueiri Group since May 2023, Aryani previously held similar roles at NielsenIQ, where responsibilities included developing research proposals and analyzing data for client insights. At Ipsos, Aryani led strategic projects focusing on customer experience measurement for clients in FMCG, banking, automotive, and airlines. Prior experience includes positions at Alamana Microfinance Maroc and Kantar, where Aryani specialized in market research analysis, project management, and client engagement. Aryani holds a Bachelor of Business Administration in Marketing & Communication from the International Institute for Higher Education in Morocco and has completed certificates in co-design and product innovation from the Massachusetts Institute of Technology and the Belgian Raiffeisen Foundation, respectively.