Patrick Kapteijn is a seasoned professional with extensive experience in business development and marketing within the horticulture sector. Currently serving as Business Development Manager at Chrysal International BV since October 2011, Patrick focuses on establishing strategic partnerships to foster product innovation. Previous roles at Chrysal include Manager of Special Projects overseeing 50 global innovation initiatives, Category Manager responsible for growth in product categories, and Senior Product Manager contributing to the company’s commitment to quality and continuous innovation. Prior to Chrysal, Patrick held marketing and project roles at Hobaho and graduated from Vrije Universiteit Amsterdam with an MSc in Marketing, alongside other relevant qualifications in business administration and marketing.
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