Marcela Echeverria

Marcela Echeverria is a seasoned professional with extensive experience in digital business and marketing, currently serving as the Latam Digital Business Owner for Small & Medium Businesses at Chubb since May 2015. Echeverria has a proven track record in leadership roles, including Digital & Marketing Manager and Marketing & Communications Manager at Chubb, achieving significant revenue growth through innovative digital solutions and effective customer experience initiatives. Previous roles include Marketing & Sponsorship Director at Scotiabank, where strategic marketing reforms led to historic sales and a rise in brand value, and various positions at CMR Falabella, Corredores de Seguros Falabella, Walmart, and Falabella. Echeverria holds degrees from Pontificia Universidad Católica de Chile, Northwestern University’s Kellogg School of Management, and Ese Business School Chile.