Smita Kumar

Smita Kumar is a seasoned marketing professional with extensive experience in product marketing and strategic management across various financial and media sectors. Currently, Smita serves as a Senior Product Marketing Manager at CIBC, focusing on business partner marketing for credit card acquisitions and leading strategic initiatives for Aeroplan credit and rewards programs. Prior to this role, Smita held a similar position at Simplii Financial, managing marketing and campaigns for various financial products. Smita's background includes roles at Toronto Star as Digital Products Manager and Manager of Digital Campaign Operations, as well as positions at Barrett and Welsh Inc., News Corp's STAR TV, and People Interactive. Smita's educational qualifications include an MBA in Marketing from the University of Mumbai and participation in the Business Edge Executive Program at the Rotman School of Management, University of Toronto.