Fernando Castro

Fernando Castro is a seasoned product specialist with extensive experience in data product management and digital analytics across various industries. Currently serving as a Product Specialist at Cidade Center Norte, Fernando leads the development and continuous improvement of a super app platform. Prior experience includes roles such as Data Product Specialist at Grupo Boticário, where strategic initiatives for supply chain optimization were identified, and at Dasa, where studies and insights in medical platforms were conducted. Fernando has also held positions at Grupo Casas Bahia, Itaú Unibanco, and UOTZ, focusing on analytics, product ownership, and business intelligence. Fernando holds a Bachelor's degree in Marketing from USP - Universidade de São Paulo and has studied at ETEC - Escola Técnica Estadual de São Paulo.