Ilse Canela Muñoz

Ilse Canela Muñoz has a diverse work experience spanning various roles and companies. In 2012, they began their career as a Social Media Manager at Global Media, where they implemented a results measurement system and directed social media campaigns for radio stations. In 2014, they joined Google as an ETO Key Account Manager, providing strategic counseling to national advertising agencies and training them in digital tools. At Cliento MX from 2016 to 2017, Ilse served as a Project Leader, designing lead acquisition strategies and coordinating multidisciplinary teams. From 2019 to 2021, they worked as a Marketing Manager at iBAN Online, Iban Wallet, SPD, focusing on positioning strategies and acquisition funnels. In 2017, they became the Digital Strategy Manager at 1NADigital, developing content strategies and increasing direct clients by 50%. Currently, they serve as the Head of Marketing B2C at Círculo de Crédito.

Ilse Canela Muñoz completed a Diplomatura in Fundamentos de Ecommerce from ecab MX in the year 2017. Prior to that, they obtained a Licenciatura in Mercadotecnia Internacional from the Universidad Politécnica de San Luis Potosí, where they studied from 2008 to 2013.

In addition to their formal education, Ilse has also obtained several certifications. Ilse received the Cinta Blanca certification from Dev.F. in July 2019. In August 2015, they earned the Google Adwords certification as well as the Google Adwords certification for Mobile Advertising, both from Google. Furthermore, they acquired the Buying & Executive Flight Path certification from Twitter, although the specific month and year of obtaining this certification are not provided.