Catalina Gavidia

Catalina Gavidia is an accomplished product management and digital strategy expert with extensive experience leading initiatives in the financial services and technology sectors. Currently serving as the On-Card and Digital Lending Product Lead at Citi, Catalina drives commercialization and integration efforts that have generated over $3 billion in digital loan sales. Previously, Catalina held senior roles at companies including Microsoft and Mastercard, where groundbreaking strategies in digital payments, cloud adoption, and customer success were developed. Catalinas' diverse background encompasses consulting for telecommunications at Integrate Revenue Tech, as well as significant contributions to product development and go-to-market strategies at Mastercard and PepsiCo. Educational credentials include an MBA in Finance and Investment Banking from Sacred Heart University and a BA in Mathematics and Computer Science from Western Connecticut State University.