Brendan Coughlin

Brendan Coughlin is head of the Consumer Banking division for Citizens Financial Group, Inc. Named to this role on January 27, 2020, Coughlin is responsible for both national and regional banking. Included is Retail Banking & Distribution, Deposits, Credit & Debit card, Consumer Lending, Mortgage, Business Banking, Wealth Management, and Citizens Access. Citizens has over 1,100 branches, $85 billion in deposits, $65 billion in loans, and various fee income business lines.

Brendan was previously president of Consumer Deposits and Lending with responsibility for consumer deposits, payments and lending businesses. Over the years, Coughlin has developed and launched several of the bank’s most innovative offerings, including merchant point-of-sale financing partnerships with Apple, Microsoft and other partners, as well as its education refinance products. His focus on growth, driving innovation and improving the customer experience has directly contributed to the strong performance and market share gains of the consumer business.

Coughlin has been with Citizens for more than 15 years and has held numerous positions in Consumer Banking product management and consumer finance. He has led the student lending team since 2011 and auto finance since 2013, and was named president of Consumer Lending in June 2015. Previously, he was the head of marketing for Consumer Finance.

Prior to joining Citizens, Coughlin worked at Bank of America and FleetBoston Financial in a variety of business areas, including corporate strategy, mortgage product management and retail distribution / M&A.

Coughlin is active in the community and serves on the board of directors of uAspire, a national nonprofit aimed at increasing access to higher education among inner-city youth. He has served on the board of directors of Operation HOPE, a Boston financial literacy nonprofit for inner city youth. He was recognized with the “Wall Street Top 50” award in 2017 by Irish American Magazine. He was also recently was recognized as “40 Under 40” by the Boston Business Journal.