Kim Hoffman

Kim Hoffman is an accomplished marketing professional with extensive experience in leadership roles across various industries. Currently serving as Vice President of Citizens Pay Retailer Optimization & Business Enablement, Kim manages the Sales Optimization team to enhance consumer sales and collaborates with marketing teams on retailer strategy. Previous roles include Vice President of Marketing at Ardent, where Kim developed integrated campaigns for new verticals, and Vice President of Marketing at CaterTrax, where a significant revenue growth was achieved. Additional experience includes key positions at Xerox Corporation, Hoffy 2 Events and Marketing, BlueTie, Inc., Element K, St. John Fisher College, and the Multiple Sclerosis Society. Kim holds an MBA in Finance and Marketing from St. John Fisher University and a BA in Speech & Communication Studies from PennWest Edinboro.