Tyrence Lim Bu Keat

Tyrence Lim Bu Keat is an experienced digital marketing and e-commerce professional currently serving as the Ecommerce and Digital Marketing Assistant Manager at CITY CHAIN since July 2021, where responsibilities include developing omnichannel sales, managing daily operations, and handling digital marketing strategies. Previously, Tyrence held roles such as Merchandise Manager at 11street, overseeing grocery e-commerce and business development, and Online Sales & Marketing Executive at DKSH, focusing on business process improvements and e-commerce expansion. Tyrence also worked as a Digital Marketing Executive at TRN marketing (Kinohimitsu), managing e-marketplaces and social media platforms. Educational qualifications include a Bachelor of Digital Media Design from Taiwan Ming Chuan University, a Bachelor’s Degree in Multimedia Technology from Asia Pacific University, and a Diploma in Computer Science from HELP International College of Technology.