Rex Briggs

Rex Briggs is currently serving as the Chief AI Officer at Claritas, focusing on enhancing marketing strategies through the use of AI to benefit both businesses and consumers. Previously, Rex founded and held the roles of Executive Chairman and CEO at Marketing Evolution, Inc. From 1997 to 1999, Rex was the EVP and founder of MBinteractive at Millward Brown. Additionally, Rex worked as the Director of Research at Wired Magazine and HotWired from 1995 to 1997, where a significant portion of time was dedicated to developing research operations for emerging digital platforms. Rex began a career in marketing at Yankelovich Partners as a Manager from 1993 to 1995. An education in Business with a concentration in marketing and market research was completed at California Polytechnic State University-San Luis Obispo, following earlier studies at Riverside City College and Rim of The World.