Mariela Martinez Villarreal

Mariela Martinez Villarreal is an experienced marketing professional with a focus on digital marketing and project management in the SaaS and Fintech sectors. Currently serving as Líder de Proyectos Sr at Cliento MX since February 2021, Mariela leads national and LATAM marketing projects aimed at customer acquisition and engagement. Previous roles include Marketing Manager for Mexico and LATAM at Poster POS, where Mariela developed quarterly marketing strategies, and Líder de Marketing Digital at Propiedades.com, where Mariela created and updated digital marketing strategies. Mariela has also held positions as Key Account Manager and Community Manager at Santinos Social Media Center, as well as Coordinadora de campaña digital at Instituto de la Cultura Física y el Deporte de Baja California, where Mariela successfully managed a social media platform that grew organically to 20,000 followers. Mariela holds a Master's degree in SEO from IEBS Biztech School and a Bachelor's degree in Marketing from Universidad Autónoma de Baja California.