Hugo Rubén Rivas Ocaña

Hugo Rubén Rivas Ocaña has a diverse work experience in the field of business intelligence and market research. Hugo Rubén started their career at Nielsen Local in the year 2000, where they held the position of Junior Statistics Executive for the Homescan division. During this time, they were responsible for creating questionnaires for special studies, conducting multivariate descriptive analysis, and preparing materials for the Household Master Sample and market openings.

Hugo Rubén then joined Tata Consultancy Services in 2011 as an Executive in Measurement Science, Population. In this role, Hugo focused on socio-economic stratification and supervised the logistics and preparation of materials for sample surveys of retailers and households. Hugo Rubén also assisted in sample selection.

In 2013, Hugo returned to Nielsen Local and took on the role of Senior Executive for Retail Mexico. Their responsibilities included calculating Modern Trade universes, monitoring the behavior and dynamics of Modern Trade store openings, and automating and reducing process times by 80%.

In 2015, Hugo transitioned to become a Senior Executive for the Panel of Latin American Homes at Nielsen Local. Here, they performed calculations and analysis for increasing the universe of homes in Brazil and Mexico, implemented statistical analysis using tabular information and digital cartography, and coordinated the field operation and management of the household frame sample.

Hugo joined Rappi in 2016 as a Category Management, Geo-Marketing & Expansion professional. Their tasks included building industry categories based on Big Data, digital planogramming for supermarkets and convenience stores, Pareto analysis, cross-selling analysis, and market analysis at the manufacturer-category level.

Currently, Hugo is employed at Clip as a Business Intelligence Specialist, a position they started in 2019. Further details about this role, such as specific responsibilities and end date, are not available.

Hugo Rubén Rivas Ocaña completed their Licenciatura degree in Administration at the Universidad Nacional Autónoma de México from 2005 to 2009. Later, in 2015 to 2016, they pursued a Diplomado in Comercio Detallista (Retail Trade) at the same university, specializing in general sales, commercial promotion, and related marketing activities. In June 2018, they obtained a certification in "Cómo enfrentarse a los cambios" from LinkedIn.