Bo Bearden

After completing his undergraduate studies at The University of Alabama and receiving a B.S. in Business Administration with a major in Marketing, Bo began his business career in 1979 with a wholesale grocery company. In 1985, as the convenience/petroleum store industry took on a new and different direction, Bo was involved in restructuring the grocery wholesaler’s product lines and operational processes to meet the demands of this new channel of trade. From the retail convenience grocery wholesale business, Bo went to work in 1994 with a petroleum wholesale jobber in south Alabama. As a marketing sales representative responsible for petroleum wholesale growth through the dealer network, the company experienced double digit growth during his first five years. Developing knowledge of the supplier branded programs was an important part of the growth strategy and results. Flying the BP, Shell, Texaco, Citgo, Conoco and ExxonMobil flags created a great opportunity to learn and understand both the petroleum wholesale distributor business and retail dealer business. Bo continued to develop both operational and management skills in the petroleum business until taking a position with Mansfield Oil in February 2006. Bo also purchased and operated 3 convenience retail locations from 1995 – 2006. The knowledge he obtained from ownership through operational and management functions has been valuable as he learned from experience the daily challenges facing his customers.Through Bo’s 35 years in the c-store petroleum business, he appreciates firsthand the business and personal relationships he has established that are and remain critical to success in a highly competitive industry. Bo feels the keys to success lie within these supplier, vendor and customer relationships. Bo currently lives in Watkinsville, GA. He enjoys playing golf (especially with his youngest daughter Samantha) and spending time at the beach or lake with his family. He and his wife, Susan, have three daughters and they all enjoy spending time together with family and friends.