Terry Pickett

Terry brings the creativity to the technology.

Terry has been a key partner of Cloud Media Works for the past three years identifying new use cases, matching his creativity and consumer marketing expertise with the technology, and bringing in opportunities to fully leverage the theater platform. Terry is a founder and principal of KAI2, a company with a "think different" approach to marketing and brand building that uses immersive technologies to deliver better consumer experiences and engagements.

Terry has been an idea creator and innovator in the brand and marketing space his entire career. Prior to the founding of KAI2, Terry started Pickett Communications where his company became known as one of the top promotional and direct response agencies in Northern California and helped launch many successful brands and promotional campaigns for some of the world’s top companies. Terry’s clients included Apple where he helped them introduce the Macintosh Computer and AppleCare. At Bank of America, he designed the Bank of America Saturday Sale advertising campaign that resulted in over four billion dollars in deposits in one day. He also worked with well-known brands like DHL, Twentieth Century Fox, Symantec, Intuit, Xerox, SanDisk, and HP. Besides the tech industry and consumer packaged goods, Terry has worked with over 30 wine brands including designing the iconic Kendall-Jackson Vintners Reserve label with Jess Jackson and introducing Cambria and LaCrema wines. He also helped setup the first wine club in Napa Valley for Robert Mondavi Winery.

Later, his agency became Pickett Advertising where Terry created many successful advertising and digital marketing campaigns for such clients like Long’s Drugs/CVS, Honda, and the Oakland Raiders. Prior to Pickett, Terry was involved in brand and marketing programs for leading global companies including, Pillsbury, Nestle, and McDonalds.