Jon-Eric Waddell

Jon-Eric Waddell has a diverse work experience spanning various industries. Jon-Eric currently holds the position of Director, Business Insights at CMI Media Group since October 2021, where they previously served as Associate Director, Business Insights from April 2020 to November 2021. Before joining CMI Media Group, they worked as an Analytics Manager at Klick from February 2018 to April 2020.

Prior to their roles at CMI Media Group and Klick, Jon-Eric held the position of Associate Director, Marketing Analytics at Ogilvy CommonHealth Worldwide from May 2015 to February 2018. In this role, they provided data-driven strategic marketing solutions to pharmaceutical clients, focusing on measurement, analysis, and optimization of marketing channels.

Jon-Eric also has experience as a Marketing Consultant, working freelance from August 2014 to August 2016. During this time, they developed go-to-launch digital strategies and provided ongoing analytical support for a VC-backed e-commerce start-up. Jon-Eric conducted competitive and audience market research, developed digital ecosystems, and created Brand Positioning and Promotional Launch Strategies.

Furthermore, Jon-Eric worked as a Senior Research Analyst (Freelance) at The Stem from December 2014 to March 2015. In this role, they conducted research analysis for a pharma client to guide patient acquisition strategies. Jon-Eric performed competitive research analysis and internal ecosystem analysis to identify best practices and opportunities for consolidation.

Prior to their freelance roles, Jon-Eric worked at The CementBloc as a Multi-channel Intelligence & Analytics Lead from May 2012 to September 2014. In this position, they led analytical projects for clients, covering measurement strategy, competitive research, conversion optimization, campaign effectiveness, and social media analytics.

Jon-Eric began their career as a Sales Analyst at Forest Laboratories from October 2006 to February 2012 and also worked briefly as a Sales Analyst at Comcast from April 2006 to October 2006. Before that, they were a Compensation Specialist (Contractor) at Met Life from October 2005 to April 2006.

Jon-Eric'searliest work experience includes roles at Nissan North America, where they served as a Distribution Specialist from September 2004 to September 2005 and as an Advertising Specialist from September 2001 to September 2004.

Jon-Eric Waddell has a Bachelor of Science degree in Marketing from Morgan State University, which they completed from 1996 to 2000. Jon-Eric also holds an MBA with a focus on Marketing and Supply Chain Management from Rutgers University - Newark, earned between 2007 and 2011. Prior to their university education, Jon-Eric attended Columbia High School. In addition to their degrees, they have obtained certifications in Google AdWords from Google AdWords Certified in 2014 and in Google Analytics from Google in 2013.