Alexander Smirnov

Alexander Smirnov serves as the Chief Marketing Officer at TRUEPLAY and holds the position of Creative Director at Strichka since March 2024. With extensive experience as a Partner and Co-founder at TABASCO since May 2006, alongside a long-term role as Creative Director and Partner at CMS Group since March 2011, Alexander has established a strong presence in the marketing and creative sectors. Previous notable positions include President of the Art Directors Club of Ukraine from June 2016 to February 2021, and various creative roles across leading agencies such as JWT and EURO RSCG New Europe. Alexander graduated with a specialist degree in applied and mathematical linguistics from V. N. Karazin Kharkiv National University, after completing studies at Kharkiv National University Lycee.