Alain Bulliard

Alain Bulliard is an experienced business leader currently serving as Business Director DACH & NORDICS and General Manager of the Germany Store at CNH, with a focus on Case Construction Equipment since September 2023. Prior to this role, Alain held the position of CEO and Co-Owner at Tecram Sàrl, specializing in lifting and handling equipment from April 2021 to August 2023. Alain's extensive background includes significant roles at Caterpillar Inc. as Rental Sales Territory Manager for Eastern and Southern Europe, and as Director of Rental and Used Business Development in Southern Africa, where expertise in rental operations was developed. Additionally, Alain led LOXAM as Managing Director for Switzerland, overseeing rental equipment operations, and served at Swisscom as Head of Customer Services and Board Member for the Marketing & Sales Division. Alain holds an MBA from the University of Geneva and a Bachelor's degree in Economics from Université de Neuchâtel, along with prior business studies at the ABS Australian Business School.