Carl Sharples

Carl Sharples is an experienced marketing and sales professional with a proven track record in the insurance sector. Currently serving as Head of Sales and Marketing at Co-op since June 2019, Carl focuses on enhancing customer engagement and positioning Co-op Insurance as an innovative brand. Previous roles include Director of Marketing at Police Mutual, where Carl led acquisition and retention strategies, and various leadership positions at Co-operative Financial Services and The Co-operative Bank. Carl founded RIFF Marketing, providing consultancy services in customer experience and brand strategy. Educational qualifications include a Post Graduate Diploma in Human Resource Management from The Manchester Metropolitan University and a BSc in Quantity Surveying from Liverpool John Moores University.