M. Satrio Legowo

Head Of Category & Insight at Coca-Cola Europacific Partners

M. Satrio Legowo is an experienced professional in the fields of marketing, consumer engagement, and commercial strategy, currently serving as the Head of Category & Insight at Coca-Cola Europacific Partners since December 2023. Previous roles include Vice President of Campaign & Trade Marketing at GudangAda, and various managerial positions at PT HM Sampoerna Tbk., including Regional Consumer Engagement Manager and Digital Transformation & Commercial Ecosystem Planning Manager. Early in the career, M. Satrio worked at Philip Morris International and Sears Holdings Corporation, gaining expertise in commercial planning, pricing strategy, and analytics. Academic credentials include an MBA in Finance and Supply Chain Management from Purdue University and a Bachelor of Economics in Management and Finance from Universitas Padjadjaran.

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