José Ramón De Jesús Martínez Alonso

In 2012 he joined our Company as Director of Corporate Affairs for the Mexico and Central America Division. He then held the position of Director of Strategic Planning for the South American Division and prior to his current position, held the position of Director of Operations for Brazil.

More than 30 years of experience in the Coca-Cola system. He began his career at Panamco where he carried out various activities related to the operation of the business including sugar and concentrate production. In 1994 he held the position of Director of Operations for Panamco in Mexico, and the following year he held the position of Director of Operations for Panamco in Venezuela. From 2005 to 2012 he was the General Director of the Mexican Association of Coca-Cola Bottlers (ASCOCA).