Eugenio Lozano

Eugenio Lozano serves as the Ecommerce Manager at Coca-Cola Southwest Beverages since August 2020, bringing extensive experience in marketing and digital innovation from previous roles such as Digital Innovation Manager and Marketing Manager at Arca Continental. Lozano has also contributed to academia as a Marketing Professor at Universidad de Monterrey. Earlier professional experience includes positions as Marketing Manager at Grupo Idrapower and Marketing Analyst at HEINEKEN MÉXICO. Educational achievements include an MBA from Yale School of Management, digital marketing strategies from Harvard Business School Online, and a Master's Degree in Business Innovation from CEDIM México, among other certifications.