John Michael Joson

John Michael Joson has extensive experience in marketing and digital marketing. John Michael currently holds the role of Global Marketing Director, GTM & Website at Coda Payments. Prior to that, they served as the Regional Marketing Director, APAC and Country Marketing Director, Philippines at the same company.

Before joining Coda Payments, Joson worked as the Head of Branding & Campaigns at Singlife Philippines, where they led a team and successfully launched the Singlife brand and its first products. During their tenure, they acquired 250,000 policyholders and contributed PHP 70M+ APE through various marketing channels.

Joson also served as the Head of Digital Marketing at AIA Philippines, where they led digital marketing efforts and played a key role in brand-building and awareness. John Michael worked closely with partner agencies to develop and implement an integrated marketing communications plan.

Prior to their role at AIA Philippines, Joson worked at Movent as an Account Director, where they managed digital marketing responsibilities for clients such as Globe Telecom, Unilab, Nissan, and Del Monte. John Michael identified new revenue streams and significantly grew accounts during their tenure.

Joson began their career at MRM//McCann Manila, where they held various roles including Account Director and Project Manager. John Michael played a crucial role in managing the Coca-Cola Philippines account, increasing the number of brands handled and significantly contributing to gross revenue growth.

Overall, John Michael Joson has demonstrated expertise in brand management, digital marketing, and team leadership throughout their career.

John Michael Joson completed their Bachelor of Science degree in Management from Ateneo de Manila University from 2007 to 2011. Prior to that, they obtained their high school diploma from De La Salle Santiago Zobel from 2003 to 2007. In addition to their formal education, they have acquired various certifications in areas such as financial accounting, Japanese language, decentralized finance, digital marketing, and others.