Sarah Classen

Sarah Classen, BDes, MBA, serves as the Director of Service and Strategy for the City of Edmonton, leading initiatives in Customer Experience and Service Delivery. Previously, Sarah held significant roles including Director of Creative and Digital, where strategic direction and organizational alignment were prioritized. As Vice Chair of the Board of Directors at Code for Canada and a Sessional Instructor at the University of Alberta, Sarah continues to contribute to design and management education. With extensive experience as a Creative Consultant for Rocky Mountain Soap Company and as Marketing and Design Manager at Burke Group, Sarah has a comprehensive background in both design and strategic marketing. Other notable positions include Art Director at Mattel and Owner of several successful design ventures, exemplifying a strong commitment to innovative design and community-focused services. Sarah's academic credentials include an Executive MBA and a Bachelor of Design, Business and Marketing Pathway from the University of Alberta.