Pishol Ishak

Pishol Ishak is a seasoned professional in the tourism and marketing sectors, serving as Chief Executive Officer of SALA TRAVEL & TOURS SDN BHD since 1988, specializing in inbound and limousine services in Langkawi. Under Pishol's leadership, the company was awarded the Best Tour Operator in 2011 by the Langkawi Tourism Department. Pishol also holds positions as Marketing Director at CoffeeBot Malaysia and Chief Executive Officer at Langkawi Trade Technology, focusing on digital tourism solutions. Additional roles include President of the Langkawi Tourism Industry Organisation and Chief Executive Officer at Langkawi Signature. Pishol has previous experience as Executive Chairman at Dean Herbal Solutions and Northern Region Business Development Director at QEOS LED Sdn. Bhd., among other positions in various organizations. Pishol Ishak is an alumnus of Keat Hwa High School, graduating in 1976.