Anne Tolsma

Anne Beckett serves as an accomplished executive in the travel tech industry, with extensive experience ranging from founding startups to leading large teams. As Executive Director and Board Director at SmarterTravel, Anne was instrumental in mentoring the CEO and enhancing operational success, following a tenure as CEO where Anne achieved significant revenue growth and profitability. Previous roles include President and COO, where oversight of diverse business functions led to a substantial increase in headcount and operational efficiency, and VP of Analytics and Operations, which focused on user acquisition and the application of data-driven strategies. Anne’s early career includes positions at Cogo Labs, contributing to the launch and growth of various startups in emerging tech fields. Anne holds an MSc in Finance and Economics from the Barcelona Graduate School of Economics and a BA in Economics and Art History from Bowdoin College.