Zini Mehta

Zini Mehta is an accomplished content strategist with extensive experience across various industries. Currently serving as Content Strategy Lead at Coinbase since October 2023, Zini Mehta focuses on enhancing analyst productivity and streamlining information delivery. Prior roles include Senior Content Strategist at Western Union, where Zini Mehta improved user experience and customer engagement, and Content Strategist at HSBC, where a company-wide style guide was developed. Previous experience also includes positions at GirnarSoft, iTechnology Series, International News Editing, IMPACT BBDO, Sakal Media Group, and an internship at The Times Of India. Zini Mehta holds a Master's degree in Journalism and Mass Communication from Savitribai Phule Pune University and a Bachelor's degree in English from Symbiosis College of Arts & Commerce.