Susan Cocco

Susan Cocco serves as the Executive Director of Consumer Insights and Strategy at Colangelo since August 2007, where responsibilities include integrating consumer and business strategies to deliver impactful insights and market activation. With previous experience as Executive Marketing Director, Cocco specialized in building brand-consumer relationships through the application of social anthropology and ethnography to uncover deep consumer insights. Additionally, Cocco led the Connecticut Steering Committee for Hillary Clinton's 2008 presidential campaign, fostering collaboration among various stakeholders to enhance voter turnout. Prior experience at Colangelo Synergy Marketing as Senior Vice President saw Cocco establish the consumer insights discipline, significantly enhancing the agency's marketing capabilities and earning multiple Effie Awards.