Bill Roehl

Bill Roehl's work experience includes the following positions:

- Senior Director, Data Engineering at Collective Measures | Performance Marketing (2022-present) - Responsible for building a marketing analytics product platform and data engineering team to provide clients with insights on how marketing affects conversion. Implementing machine-learned algorithms to enhance targeting and increase conversion and revenue.

- Director, Data Engineering at Collective Measures | Performance Marketing (2018-2022) - Assumed a leadership role in data engineering, contributing to the development of a marketing analytics product platform.

- Senior Manager, Data Engineering at Ovative/group (2017-2018) - Managed data engineering tasks and projects, overseeing the successful delivery of analytics solutions.

- Manager, Data Engineering at Ovative/group (2014-2017) - Handled data engineering responsibilities related to analytics and data-driven insights.

- Senior Manager, ETL at CrossUSA (2013-2014) - Led a team focused on driving predictive analytical models and developing BI tools for Fortune clients. Collaborated with clients to deliver marketing insights and supervised software tool development for data visualization, validation, and quality assurance.

- Manager, ETL at CrossUSA (2012-2013) - Performed managerial duties within the ETL team, focusing on data transformation and analysis.

- Senior Data Specialist: Data Management at Neustar MarketShare (2012-2014) - Specialized in data management, contributing to the organization's data-driven operations.

- Research Analyst: Academic Quality Analytics at Capella University (2010-2012) - Conducted research and analysis on academic quality, supporting the university's analytics initiatives.

- Associate Research Analyst: Assessment and Institutional Research at Capella University (2008-2010) - Assisted in research and analysis activities related to assessment and institutional research.

- OAS Senior: Admissions Assistant at Century College - Company (2007-2008) - Assisted in admissions-related tasks at Century College.

- OAS Intermediate: Admissions Assistant at Century College - Company (2006-2007) - Supported admissions processes and activities.

- OAS: Senior Student Records Clerk at Hennepin Technical College (2002-2006) - Handled senior-level responsibilities in managing student records at Hennepin Technical College.

Bill Roehl holds a Master of Public Administration (MPA) degree from Capella University and a Bachelor of Arts (BA) degree in History from Bowling Green State University. Bill also earned a certification as a SAS Certified Base Programmer for SAS®9 from SAS in 2010.