Sheri Frisby

Trained by leading hospitality experts, Sheri Frisby brings an unparalleled dedication to crafting a superior client experience. Trained by Walt Disney, Hilton, Marriott, and Truist, she has consolidated perspectives on the core essence of the client experience, allowing her to establish vision for new hotels seeking a unique experience. Partnering with the architect, interior designer, and construction team, she established a world-class vision at the Kelly S. King Center that was recognized by the NAIOP North Carolina award for New Development Project of the Year, IIDA Carolinas Winner (Hospitality), AIA North Carolina Merit Award, AIA Winston-Salem Honor Award (Hospitality). She has hand selected and trained each member of the Truist Leadership Institute hospitality team, who have gained client recognition for providing an experience that exceeds all expectations.