Sandy Lam

Sandy Lam is an accomplished marketing professional with extensive experience in performance marketing, social media management, and digital content creation. Currently serving as Performance Marketing Manager at Colonial First State since June 2023, Sandy develops and executes comprehensive marketing campaigns across various channels while enhancing brand reputation online. Previous roles include Social Media Manager at Healius Limited and Oceania Social Media Manager at EY, where Sandy managed corporate accounts, trained senior leaders, and executed innovative campaigns. Sandy began a career in business analysis and communications with Westpac Group, MSD, and IBM after earning a Bachelor of Commerce in Marketing and Information Systems from UNSW and Korea University. Key achievements include launching targeted paid social campaigns and improving LinkedIn engagement rates by 10%.