Roy Ten Tije

Roy ten Tije has extensive experience at Coloplast since April 2007, currently serving as the Commercial Lead for Wound & Skin Care, where product development focuses on enhancing the lives of individuals with private medical conditions. In previous roles at Coloplast, responsibilities included leading the Payer & Trade department, managing pricing and contracting, and overseeing market access strategies. As a Senior Market Manager, Roy directed the marketing team for Continence Care, achieving significant sales growth and successful product introductions. Prior experience includes positions as Product Manager, Commercial Excellence Manager for Central Europe, and Business Analyst, focusing on strategic commercial projects and data analytics. Prior to Coloplast, Roy was a Business Intelligence Consultant at The Vision Web/fiNext, with projects involving data analysis and quality control for notable organizations such as KPN and ING Real Estate. Educational qualifications include a Postdoc in Customer Relationship Management and an M.Sc. in Management of Information & Knowledge.