Nicole Cassidy

Nicole Cassidy is a seasoned marketing executive with extensive experience in media strategy and planning. Currently serving as Vice President of Marketing at Comcast since July 2002, Cassidy has also held positions such as Senior Director, Media Strategy & Planning for Comcast Cable's West Division and Media Director. Prior to Comcast, Cassidy was Senior Vice President of Business Development at Media Gravity, where a focus on developing e-commerce and procurement software for advertising agencies was paramount. At Publicis and Hal Riney from 1999 to 2001, Cassidy directed broadcast operations in major cities, overseeing over $275 million in media for notable clients such as Sprint and General Motors. Cassidy's career also includes roles at Hal Riney & Partners and WPP-J, showcasing a strong foundation in broadcast media management. Cassidy earned a degree from the University of Nevada, Reno.