Michael Froment

Michael Froment has had a varied career in the marketing industry. Michael began their career in 1994 as a Chargé d'Etudes Métodologie at INSEE. In 1995, they moved to Taylor Nelson Sofres as a Chargé d'Etudes Sémiométrie. From 1996 to 2000, they were a Professeur de Marketing at CNAM, Leonard de Vinci, Paris XII. From 2000 to 2003, they were Responsable Business Developpement at Tarsus Groupe Mm. During this time, they developed the Planeteclient. com portal and managed the site's audience. Michael also developed the advertiser portfolio and managed the Adlink advertising agency. From 2003 to 2011, they were VP Global Accounts at AT Internet (XiTi). Finally, from 2011 to the present, they have been the CEO and Président-directeur général of Commanders Act.

Michael Froment's education history includes a Maitrise d'Econométrie from Université Lumière Lyon 2 in 1993, a DEA de Marketing from Université Paris-Est Créteil (UPEC) in 1995, a Licence de Lettres Modernes from Université Lumière Lyon 2 in 1992, and a Deug Mathématiques appliquées et sciences sociales from Université Claude Bernard Lyon 1 in 1991.