Senior Vice President, Marketing

The Role:

We are seeking an experienced and operational Senior Vice President of Marketing to lead our overall marketing efforts and build a product marketing function for CommerceIQ. This senior leadership role is critical in driving our growth strategy, brand positioning, and market presence grounded in product marketing. The ideal candidate will have a strong background in SaaS product marketing and digital commerce, with a proven track record of leading successful marketing teams and campaigns. This is a unique opportunity in that with product marketing being a new function for the company, you will also be able to build a team around yourself in time.

This role will be based out of our Bay Area headquarters, reporting directly to our CEO and Founder.

What You'll Do:

1.  Product Marketing Expertise

   • GTM Planning: Ability to develop and implement comprehensive GTM strategies(positioning, packaging, messaging etc.)  that align with the CommerceIQ’s goals and objectives.
   • Partner with product management to develop go-to-market strategies for new product launches and feature releases - including packaging approach etc.
   • Effectively communicate product value propositions and differentiate CommerceIQ in the market. 
   • Competitive Analysis: Ability to analyze market trends and competitors to position the company's products effectively and provide appropriate tools for customer facing teams to handle objection handling and positioning.
   • Analyst relationship management from strategy establishment to Analyst engagement to deliver market leading positioning. 

   2. Content Leadership

   • Conduct market research and competitive analysis to identify market trends, opportunities, and threats.
   • Leverage insights to inform content strategies and deliver content that ensure CommerceIQ remains ahead of industry trends.
   • Amplification of content to improve market leadership and growth through social, webinars, events. 

   3. Customer Focus and Retention

   • Customer Journey Mapping: Understanding of the customer lifecycle and ability to create marketing strategies to understand and enhance the customer experience - e.g. NPS, case studies, education, advisory boards etc.
   • Retention programs: Experience with data driven customer analysis to drive marketing techniques to engage and retain customers.

   4. Data-Driven Decision Making

   • Analytics: Strong analytical skills to interpret data, generate insights, and optimize marketing campaigns based on gap to plan approach.
   • ROI Measurement: Ability to measure and report on the effectiveness of marketing initiatives and their return on investment (ROI).

   5. Collaboration and Communication

   • Cross-Functional Collaboration: Ability to work effectively with other departments, such as sales, product development, and customer success, to achieve common goals.
   • Communication: Excellent communication skills to articulate marketing strategies and results to stakeholders at all levels to build and maintain confidence.
   • Manage public relations efforts, including media relations, analyst relations, press releases, and thought leadership initiatives.

   6. Financial Acumen

   • Budget Management: Experience in managing marketing budgets and making cost-effective decisions in venture funded companies.
   • Financial Understanding: Understanding of financial principles and how marketing activities impact the company’s bottom line.

   7. Leadership Qualities

   • Visionary Leadership: Inspiring and motivating the marketing team to achieve ambitious goals.
   • Bias to action: Upholding high standards of execution and agility

What You'll Bring:

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• Ideally 10 years of experience in marketing, with at least 7 years in a leadership role within the SaaS or digital commerce industry.
• Proven track record of developing and executing successful marketing strategies that drive growth and brand recognition.
• Strong understanding of digital commerce and the unique challenges and opportunities it presents.
• Excellent interpersonal and communication skills, with the ability to build strong relationships with internal and external stakeholders.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Proficiency in marketing automation tools, CRM software, and analytics platforms.

Compensation and Benefits: 

The typical base pay range for this role across the US is USD: $225,000 - $310,000/per year.    

This base pay range may be inclusive of several career levels at CommerceIQ and will be narrowed based on a number of factors including the candidate’s experience, qualifications, and location.  

Base salary is just one part of your total rewards package at CommerceIQ. You may also be eligible for long-term incentives, in the form of company stock options, as well as potential discretionary bonuses. You will also receive access to:

• Comprehensive medical, vision, and dental coverage
• A 401(k)-retirement plan
• Short & long-term disability insurance 
• Life insurance
• Paid parental leave
• 10+ paid company holidays in each calendar year and unlimited PTO for our full-time employees

Help us build the future of ecommerce. Apply now or learn more at https://commerceiq.ai!