Rachel Kwon

Director of Paid Search at Common Thread Collective

Rachel Kwon has a diverse work experience in various roles and industries. Rachel started their career in 2011 as a Promotions Intern at INNOCEAN Worldwide. Rachel then worked as a Beauty Brand Ambassador for The Korea Times US from 2012 to 2013. From 2014 to 2016, they served as the Global Brand & Marketing Manager at Antique Shabby, Inc., where they focused on SEO optimization and managing all SEO activities.

In 2019, Rachel joined Shield of Glory as the Sales & Marketing Manager, overseeing all marketing functions and successfully launching 150 new product SKUs. Rachel was recognized for their achievements and received the Top 4 award among 500+ companies in the Western Food Show in 2019.

Rachel later worked at Instaboost Media as a Google Campaign Manager, where they created and managed advertising platforms for various clients, particularly in the Ecommerce sector.

Rachel then joined Larson Jewelers, where they held multiple roles. First, they worked as a Digital Marketing Specialist from 2021 to 2021, followed by a promotion to Digital Marketing Manager from 2021 to 2023. In these positions, they managed the company's marketing campaigns, planned and executed promotional strategies, and analyzed campaign performance to drive increased open rates and revenue. Rachel eventually became the Head of Digital Marketing in January 2023 before transitioning to their current role at Common Thread Collective as the Director of Paid Search in June 2023.

Throughout their career, Rachel has demonstrated strong skills in digital marketing, campaign management, SEO optimization, and team leadership.

Rachel Kwon completed their Bachelor of Business Administration (BBA) degree in Business Administration and Management, General from the University of California, Riverside, during the years 2007 to 2012. Rachel then pursued a Master's degree in International/Global Studies from Yonsei University, although the specific years of study were not provided.

Links


Org chart

Sign up to view 9 direct reports

Get started